We Don't Just Make Your Business Smart. We Help Businesses Flourish Online.
Trivo offers you Greatest and Unique ways to reach your buyer persona and tailor to target audience It is Must Now to use digital marketing techniques in your practices to engage communities and make sure your clients have the best possible getaways.
Our Core Areas of Focus for your Travel Business:
- Manage your Online Reputation
- Maximize Online Bookings to Maximize Revenue
- We Know Mobile-Optimized Businesses are Winners Thus we work accordingly
- Social Media Optimization
- Visuals are the Best Marketing Toolbox
- Video to bring you More Audiences and enhance your Engagement.
EMAIL DESIGN AND MARKETING
Travel email marketing has a 17.69% open rate. That's no doubt why 84% of brands use email marketing to help them retain customers. E-mail Marketing is one of the most effective tools we can say, Almost 84% of brands are using it effectively worldwide. It is tried, tested and works. Therefore if you are looking at an online marketing strategy. In this competition era, we can't ignore the power of email marketing. In Travel industry the conversion rate is almost between 2 to 8% (Depending on Service and Workflow).
OUR SERVICES WOULD RESULT IN
- High Deliverability rates
- High Open Rate
- Improve Sales Conversion
- Improve Brand Awareness
- Low Bounce Rate and Unsubscribe Rate because of Segmentation
FACTORS WE CONSIDER
- Design Customize Email Template for Brand Uniformity
- Subject Line Analysis
- Email Segmentation
- A/B Testing
- Automation Mailing System
- Event Email System
- Personalized Email Service System
- Workflow Making and Analysis
- Effective bounce management
SOCIAL MEDIA OPTIMIZATION
The number of social network users in India stood at around 216.5 million in 2016, and is forecast to amount to more than 336 million by 2020. Optimizing Social Media it includes Ranking the brand Images / Post organically by hashtags and keywords.
OUR SERVICES WOULD RESULT IN
By using the social platform we can reach number of people within minutes which is not possible through outdoor marketing, By our strategically approach we involve people to our Facebook, Instagram, Twitter, Snapchat, LinkedIn &YouTube media and make them use our services.
SOCIAL MEDIA PLATFORMS WE FOCUS
SOCIAL MEDIA MARKETING
Only 29% of Travel agencies run paid ads on Social Media So This is The Best Time to Start Social Media Marketing for Brand Awareness and Generating Sells. When we are talking about Brand Awareness It is not just start running simple ads for your brand Here we are talking about Brand awareness by some contest or planning some thing which people love to share on their wall.
How We Analyze Your Audience for Effective SMM Campaign -
Who are they? (E.g. job title, age, gender, salary, location, etc.) What are they interested in that you can provide? (E.g. entertainment, educational content, case studies, information on new products, etc.) Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms) When do they look for the type of content you can provide? (E.g. weekends, during their daily commute, etc.) Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay up to date with something, etc.) How do they consume the content? (E.g. read social media posts, watch videos, etc.)
SOCIAL MEDIA ANALYSIS REPORT
Want to know what your competitors are doing? It helps to plan even very better than them. In this time all agency want to be digital and beating competitors is not easy when we think for manual analysis also it is next to impossible to track every record of our competitor.
Key Factors of Comparison Report –
- Beat competitors with social media actionable insights
- Beat competitors with social media custom reports
- Beat competitor with social media benchmarking
SEARCH ENGINE OPTIMIZATION
This will bring your website in the top ranking for the related keywords of our your business. e.g. Like If people search for ‘Tour package for Kashmir’ or like ‘best hotel in Delhi’ your website will come on the first page, this way a huge number of visitors will browse our site and later convert to a customer. Usually, websites appear very farr in search results, so people are unable to browse and access the site. It gets accessed to only those who manually browse using the domain name.
SEO Can be categorized into SIX different Aspects –
- Keyword Research
- OFF Page SEO
- Website Optimization According to Google Algorithms.
- Link Building
- on Page SEO
Why SEO -
Achieve ranking on targeted keywords to reach out to prospective buyers Optimize website to achieve ranking in Top 10 results Design Strategy to rank the site on top of your competition Backlinks and linking root domains authority Improvement Organic search traffic Improvement: Do search engines love you!
SEARCH ENGINE MARKETING
Organic Ranking Takes Time? Go for SEM 70% chance to a User click on 1st option. Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
SEARCH ENGINE MARKETING INCLUDE
- Search Network Ads
- Display Network Ads
- YouTube Ads – In-stream Ads, Skippable Ads, Preroll Ads
- (non-skippable), Bumpers Ads (6 sec Video ad), Video Discovery
- Ads(15 sec Video ad) Lead Generation Ads
- App Marketing
WHAT’S APP MARKETING
What’s app has1.5 billion monthly active users around the world with a 92-95% open rate. As per the case study, what’s app has over 1500+ million active users in the year 2018. For this great massiveness, the reach WhatsApp gives you as a marketing tool is excellent: Among its users include people of all ages, profiles and socioeconomic situations. This means that most people who make up your target audience use this application.
SEARCH ENGINE MARKETING INCLUDE
SOME INTERESTING FACTS ABOUT WHAT’S APP
The WhatsApp service is currently used in 109 countries.
82% of WhatsApp users use the app daily.
175 million people actively use the WhatsApp Status function.
The application is available in 53 languages.
WHY SHOULD YOU CHOSE WHATSAPP MARKETING
- Very Cost-effective
- It is a powerful tool to engage your customer in real-time.
- We can use it for direct Promotion or Any Event.
- Whatsapp allow us to share Images, GIF or Promotion / Teaser of any Strategy Video Directly.
- It has 92-95% of open rate when we share message individually.
LOCAL LISTING OPTIMIZATION
76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase. Local listing management is an online marketing strategy that ensures all of your business locations are accurately listed on business directories like Google My Business, Facebook Places, Bing Places, Apple Maps, and more. Having accurate data and business listings optimized for core keywords also impacts your business listing ranking on all of the major search engines, which are critical in helping consumers find your business location.
LOCAL LISTING PAID CAMPIGN
For Inactive Listing! Why leave Near By customers? Local Listing Ads on Google can feature your business locations and lead users to call or visit your locations. When people search for nearby businesses on Google.com or Google Maps (for example, “Travel Agents Near Me”), they see local search ads that feature your business locations.
BENEFITS OF LOCAL LISTING PAID CAMPAIGN
Get more visits. Local search ads can mean that you don't miss out on foot traffic near your location. Get calls. Local search ads include an option for users to call their locations. They use the phone number of the featured business location. Help customers learn more about your business. Local search ads link to your business’s location page, which includes information such as store hours, address, customer reviews, and photos.
The most recent study suggested that more than 85% of users before making any buying decision online or even before visiting any establishments they would go and see reviews online first. Hence it’s very important for a business owner with a physical shop or Online Website. Even several to get as many reviews as they possibly can especially in Google, Facebook, TripAdvisor, Yellow pages, Trustpilot, Quora, we use Social Reviewed, and they always exceed our expectations.
SOME KEY BENEFITS OF REVIEW-
Enhance the Customer’s Confidence -
biggest advantage of positive customer
reviews is that it Enhance customer’s
confidence in your business. With a high
confidence or trust, a customer is more likely
to recommend your business to his circle.
Free Advertising: Online reviews are considered as trustworthy. 74% of customers trust reviews as much as personal recommendations. Hence, getting good reviews is nothing but free advertisements.
Customers Tend To Spend More: A study revealed that a customer is more likely to spend 31% more on a product or a service, which has good reviews. Here the advantage is you can earn more for a given product or service.
Time to improve your conversion rate after Brand Awareness. Leads are everything. If no one is interested in the information we share. If you don’t have anyone on your email list. (Highly segmented audience) if you don’t have people lining up to purchase your product or service, do you even have a business? Not really.
WHAT INCLUDE IN OUR LEAD GENERATION CAMPAIGN FOR TRAVEL BUSINESS -
- Opt-in forms
- Email campaigns
- Social media Lead Generation Paid Campaign.
- Search Engine Lead Generation Paid Campaign.
- By Running Some Brand Personalized Competition.
ANIMATED VIDEO MARKETING
72% of businesses say video has improved their conversion rate than Image. 65% of video viewers watch more than three-quarters of a video, which is significantly more than text-based content. Video content has been shown to attract more consumer attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is being consumed.
VIDEO MARKETING STATISTICS
Every week around 78% of individuals watch videos while around 55% view videos daily. (Hub Spot) Videos will make up over 80% of all online buyer traffic by the end of 2020. (Cisco) After Google, YouTube enjoys the most number of online traffic. (Alexa) A video of 1 minute comprises around 1.8 million words. (Forrester Research) Around 59% of administrators say they would preferably watch a video than reading any text content. (Word Stream)